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Who are Fitz & Billy? The G.O.A.T. Bros Origin Story

Doug Bond

Before San Francisco Coffee was even a thing, I had this etched picture of a goat that reminded me of those creepy goats from my childhood. I named him Fitz. Now, Fitz had been gathering dust for a while because, let’s face it, a scary-looking goat isn’t exactly what you want staring at you while you sip your morning brew. And everyone was like, “Doug, you don’t want to scare people!” But then it hit me—what if we leaned into it?

The Art of Coffee Blends at San Francisco Coffee: Highland Blend

Doug Bond

Take our Highland Blend, for example. This meticulously crafted dark roast is a favorite among coffee enthusiasts in Atlanta and across the U.S.A. Inspired by the vibrant Virginia-Highland neighborhood, this blend features hints of roasted hazelnuts, luscious vanilla bean, and dried cherry. Its robust body and well-rounded profile give us a satisfying cup that delights the senses.

"The 10 Best Tea Places in Atlanta"

Doug Bond

Take a look at a feature from Chinese Teas 101, where we are featured in the list of some of the best places for tea ...
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